"The point at which you win a battle is when you've convinced the enemy that he has lost. This can be accomplished through something as simple as constant repetition. For example, you see a commercial on TV ten times a day for a particular brand of biscuits. One day at the supermarket, you're overcome by a sudden craving for biscuits. Confronted by an array of unknown brands, you choose the one that you saw advertised. They've won... And you've lost."