In January 1985, a new story, 'World Enemy No.1', brought big changes to the world of Action Force. In real life, Palitoy ceased producing Action Man toys and Action Force became a repackaged version of Hasbro's GI Joe. Action Force was united into one single team and Baron Ironblood and the Red Shadows replaced by a new foe - Cobra. In the story it was explained that Ironblood had changed his identity to become Cobra Commander, ditched the Red Shadows and recruited new troops.