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Action Force Redux

Rising Sun Comics

Rising Sun Comics

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Yo Joe

The story starts almost 20 years before the toys were launched, but it's important to understand the heritage to appreciate what happened with the toy line. In 1965 a meeting between a British company called Casselloid and an American company known as Hassenfeld Brothers Inc. Casselloid approached Hassenfeld Brothers Inc (later to become Hasbro) for the UK rights to manufacture its new 1/6th scale boys 'doll', known as GI Joe.